onyxlynx: BxW F. Lang & T. von Harbou each reading. (Fritz Lang Thea von Harbou)
[personal profile] onyxlynx posting in [community profile] classicfilm
Seeing old movies and the obstacles thereto:
That means that when deciding which titles to prepare for digital release, archive managers must walk a tightrope between serving their audience and protecting the bottom line. Some classics are easy calls. "There always will be a place on the retail shelf for 'Casablanca,' 'King Kong' or 'Citizen Kane,'" says Warner's Feltenstein. But finer judgments are required for what Feltenstein calls "the deeper part of the library."

"My job is to monetize that content, make it available to the largest number of people possible and do so profitably," Feltenstein told me. [...]

[...]

Feltenstein says Warners is releasing 30 more titles to its manufacturing-on-demand library every month. "It's growing precipitously and there's no end in sight." Universal's Gardner says there's "real momentum" at her studio behind "making our titles more available than ever before."
(Found this article in October and apparently forgot all about it.  Sorry.)

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